Marcelo Soria-Rodríguez

Marcelo Soria-Rodríguez is a Spanish artist, born in 1977 and based in Madrid. He studied telecommunications engineering in Spain, the United States and Finland, and spent thirteen years in strategy and innovation at the bank BBVA, where he co-founded BBVA Data & Analytics in 2014 and the BBVA AI Factory in 2019. In 2014 he also co-founded Databeers, a data-literacy movement that grew to more than thirty cities in ten countries. He left BBVA in 2019 with the artist Iskra Velitchkova to start an agency, and turned fully to art once the COVID-19 pandemic began. He began minting work on OpenSea in January 2021. His generative work deals with human and machine emotion, and includes the Art Blocks collections entretiempos (2022) and variaciones del yo (2024). In 2025 he completed above/beneath all & all above/beneath, which reflects on cognitive decline informed by Parkinson's and Alzheimer's disease in his family, released through Cure³, a fundraising exhibition for Cure Parkinson's. He has exhibited at Art Basel Hong Kong, Unit London and Kate Vass Galerie.